It’s common knowledge that it costs restaurants more time and money to attract new guests than it does to create loyal diners who return regularly. While often overlooked, this retention paradigm exists with your servers too.

Your wait staff is the face of your business. They represent a large portion of what your diners will perceive about their experience at your restaurant. If guests enjoy their experience, while a portion will be attributed to the food, a large part will also be attributed to the service that was provided. Good servers will also increase check averages and overall restaurant revenues, profits associated with those revenues, and the ever important customer retention.

JTECH’s ServAlert® wireless communication system helps you to retain your best servers by providing tools to better manage their time, simplify their duties and provide the best service to your guests. This translates to higher sales and, typically, larger tips.

The wireless connectivity to the kitchen provided by the Restaurant Tough™ ServAlert system and ServerPass™ pagers allows servers more time to focus on your guests, employ suggestive selling techniques and increase sales. It also allows them to build a better rapport and to provide a more personalized experience to your guests. Servers are able to spend more time on the dining floor because they remain fully accessible to the kitchen at the touch of a button.

By providing the right tools, like ServAlert, you can help increase your server’s time at their tables, not only increasing sales, profits and their tips, but it can become a solid wait staff retention strategy.

Restaurant servers fill a multitude of roles, not the least of which is as your Goodwill Ambassador. But to really make your restaurant perform financially, they need to be Salespeople, not simply Order Takers. A well-trained server will know and sell the menu, beverages and desserts, increasing the check average, tip potential, and in reality, the entire dining experience for your guests.

JTECH’s ServAlert® pager system enables your servers to become better salespeople by allowing them to spend more time ‘on the floor’, providing a more personalized dining experience and building better customer rapport. This improved rapport often produces more repeat guests, which is always more cost effective than attracting new diners. Consistent growth in check averages from a single appetizer or cocktail per check amounts to thousands of dollars of additional revenue each week.

Additional ServAlert Benefits:

• Get food out of the kitchen faster
• Eliminate reheats
• Make food runners more efficient
• Reduce labor expenses
• Retain good servers with increased tips
• Run a smoother operation
• Allow servers to return to the kitchen only as needed